The Daily Beast is reporting that another 40 employees over at Glenn Beck’s network are being let go. This follows a batch of firings from less than a year ago. What’s causing this Blaze meltdown? Donald J. Trump.
Glenn Beck decided early on that he would have nothing to do with Trump. Beck made it clear on air that he believes the Donald is a progressive, a bully and a reckless authoritarian. Beck also found himself aligned with the GOP establishment. This has done irreparable damage to Beck’s media empire.
Beck has been a long time advocate of paying down the national debt. But apparently he is unable to keep up with the payments on a mult-million dollar bank loan he has been using just to keep the lights on.
Rather than pivot to a more logical tone regarding Donald Trump, Beck has doubled down on his almost cult-like support for Ted Cruz. And even though Beck’s audience is largely made up of Cruz-bots, his approach to bashing Trump has turned off people who used to tune in for the one-of-a-kind info Beck used to offer his listeners on things like ISIS and government spending.
Beck actually has nobody left to alienate.
He’s also been caught in Ted Cruz-style whole cloth lies. For starters, he made the claim that anyone in the Tea Party who supports Donald Trump has to be a racist even though Trump is setting records when it comes to African American support. Beck accused Melania Trump of being a lesbian porn star. He claimed that Trump voted for Obama in 2008. And on every position, he either distorts, misrepresents or outright lies about Donald Trump’s views on everything from immigration to tax policy.
There likely won’t be anyone who feels sorry for Beck as his empire implodes. Beck has made his own bed. He can claim to be a martyr for the cause. But sympathy will be hard to come by.
Donald Trump is the sunlight that has forced so-called conservative talkers to rethink everything they believe in. And for the listener, no you’re not going crazy. This “correction” was long overdue.